360° and multi-angle jewelry videos in social formats

Three video modes

• 360 view. A full turntable spin. Choose the length from one to thirty seconds, the frame rate (24, 30 or 60 frames per second) and whether the piece turns clockwise or counter-clockwise.
• Superfast 360. A quick four-second spin, made for social feeds where attention is short.
• Multi-angle. The camera glides from one of your saved poses to the next and holds each one for the time you set, from one to ten seconds per pose. It is the closest thing to a product film made from a single setup.

Formats for every channel

The video panel uses the same eight aspect ratios as stills.

Sizes come in 1K, 2K and 4K on the long side. Frames are taken from the live viewport, so the clip looks just like your preview, and a larger size gives more pixels without adding detail the viewport does not show. 2K is a good balance for most uses, and 4K is there when a platform or video editor asks for a larger frame.

File format

Studio videos are exported as WebM, a modern web video format that plays in current browsers and on most web pages. Some platforms only accept MP4. If an upload is refused, convert the file with a free tool such as HandBrake before posting. It takes a few seconds and keeps the quality.

Making stones sparkle on video

Movement is what makes diamonds come alive, but only if the light gives them something to flash.

1. Choose a contrasty gem lighting environment and raise its intensity slightly.
2. Use a slower spin. Eight to twelve seconds for a full turn shows fire better than a fast whip.
3. Try 60 frames per second for the smoothest motion on close-ups.
4. Add a soft shadow or a reflective ground, so the piece feels grounded as it turns.

Where jewelry videos earn their keep

• Product pages. A short turntable next to the main image answers questions about depth and side profile that stills leave open. Many shops place it as the second or third item in the gallery.
• Social feeds and reels. Motion stops the scroll. A 9:16 spin with a dark background and a reflective ground is one of the simplest high-performing formats for jewellers.
• Custom orders and approvals. Sending a client a turntable of their design before casting builds confidence and reduces late changes. For WhatsApp chats, convert the clip to MP4 first so it plays straight in the chat, or send a 3D share link instead.
• Wholesale and B2B. Buyers at stores and distributors can review a whole collection as short clips without handling samples.
• Ads. Short loops make strong video ads. Our jewelry video ads guide covers lengths and hooks.

Keep videos consistent across a collection

Use the same length, speed, direction, background and ground for every product in a collection. Consistency matters even more for video than for stills, because buyers often watch several clips in a row and notice when one spins faster or sits on a different floor. Note your settings once and reuse them for every new piece.

A simple workflow

1. Set up materials, lighting, background and ground as you would for a still.
2. For a turntable, pick the aspect ratio, resolution, length, frame rate and direction, then export.
3. For a multi-angle film, save three to five poses first, then choose them in multi-angle mode and set the seconds per pose.

Studio video or AI video

Studio videos show your exact geometry from your CAD file, which makes them ideal for product pages and buyer approvals. AI video creates a short clip with generated camera motion and mood from a render or AI photo, which suits ads and social posts. Many jewellers use both. Our 360 jewelry video guide covers lengths, speeds and formats in more depth.