Listing photos and videos for made-to-order jewelry

Listing before making

Many marketplace jewellers work made to order. A ring is cast after someone buys it, often in the size, metal and stone the buyer chose. Photographing every combination is impossible, and a single sample photo rarely matches what each buyer orders. Renders let you show each option clearly, and they make it possible to list a new design the day the CAD is finished. Always state clearly in your listing that the piece is made to order and that images are rendered from the design.

The listing photo set

A typical jewelry listing benefits from:

• A clean main image of the whole piece, centred, on a white or light background.
• Several angles, such as a three-quarter hero, a top view and a profile.
• Close-ups of the stones, setting and clasp, made by moving the studio camera in close before you export.
• A worn image for scale, made with the AI photoshoot.
• A lifestyle image, such as a product scene on marble or velvet.
• A short video.

The studio exports PNG or JPEG in eight aspect ratios, at sizes from 1K to 8K or a custom width and height, so you can match each marketplace's preferred size. The marketplace image size guide keeps current sizes in one place.

Follow each marketplace's rules

Marketplaces set their own image rules, and they change over time. Amazon, for example, asks for a pure white background on the main image, while Etsy crops thumbnails differently in search and in listings. Check each marketplace's current guidelines, then settle on a scene preset and a set of poses that meet them and reuse that setup for every listing, so each one complies without extra work.

Stand out in search results

On a marketplace, your main image competes with dozens of others in a grid of thumbnails. A centred piece that fills most of the frame, a clean background and a consistent look across your shop help buyers recognise your listings. Avoid tiny pieces lost in empty space and busy backgrounds that look messy at thumbnail size, and check how your main image reads at a small size before you publish.

Variations without extra work

Buyers often choose a metal and a stone when they order. Save each combination as a variant of the model, export the same angles for each and add them to your listing's variation photos. The metal library includes yellow, white and rose gold, silver and platinum, with polished and satin finishes, and the gem library covers diamonds and the popular coloured and birthstone colours.

Video that fits a listing

Short listing videos help buyers see sparkle and movement. The studio makes 360 degree and multi-angle videos, which export as WebM, so convert them to MP4 if the marketplace asks for it. AI video turns a render or a worn image into a 5 second MP4 clip with gentle camera motion. Check each marketplace's current video length and format limits before you upload.

Personalised orders

Name necklaces, initial rings and engraved pieces are marketplace favourites. When a buyer sends their personalisation, add it to the CAD file, render that piece and send it for approval before you make it. This reduces mistakes and gives the buyer something to look forward to. Our guide to personalised jewelry previews covers a simple approval flow.

Keep costs in check

Marketplace margins are tight, so the costs of samples and photography matter. Uploads are unlimited on every plan and the studio is included, so you can render your whole range on the free plan. Premium costs $49 a month or $490 a year and adds 150 AI images and 5 AI videos every month for worn and lifestyle images. See pricing for details.

A simple weekly routine

Many sellers set aside one session a week for listings. Upload the new CAD files, apply your usual scene preset and poses, export the standard angles and variations, create one or two worn images and a short video, and list. Because everything starts from the same setup, every listing in your shop looks like part of one brand.